AdRules™ Sign Up

Privacy Policy Privacy Policy

Last updated January 21, 2015

ConsumerAcquisition, LLC ("ConsumerAcquisition", "our", "us" or "we") takes privacy seriously. We are a performance marketing agency and global software company that creates cloud-based digital marketing software and predictive online media optimization technology. We collect, process and analyze data from numerous media sources and social networks to produce statistical analysis and insights to identify trends to enable our customers to better to manage, optimize and analyze their digital marketing activities across multiple advertising channels and devices. We do not have a direct relationship with Users who visit or otherwise engage our Customer's Websites or are exposed to Customer's advertisements that are managed using our Services. As such, advertising information gathered from our Customers' users is un-identifiable, and we do not know, nor will we attempt to know the identity of our Customers' Users.

We provide this Privacy Policy to inform you of our policies and procedures regarding the collection, use and disclosure of personal information we receive from users of our websites located at and (collectively the "Site") and Services. Our Services include our software applications which we make available on certain third party media buying services, social networking services and on mobile devices (each an "Application").

This Privacy Policy applies only to information that you provide to us through the Site and Services. This Privacy Policy may be updated from time to time. We will notify you of any material changes by posting the new Privacy Policy on the Site or via the Services. You are advised to consult this policy regularly for any changes.

Information Collection and Use

Our primary goals in collecting information are to provide and improve our services, features and content, to administer your use of the Services, and to enable you and other people that visit us to enjoy and easily navigate the Site, Application and Services.

Personally Identifiable Information

Log Data

When you visit the Site, Application and Services, whether as a Member or a non-registered user just browsing (any of these, a " Visitor"), our servers automatically record information that your browser sends whenever you visit a website ("Log Data"). This Log Data may include information such as your computer's Internet Protocol ("IP") address, browser type, the webpage you were visiting before you came to our Site and Application, pages of our Site, Application and Services that you visit, the time spent on those pages, information you search for on our Site and Application and via the Services, access times and dates, and other statistics. We use this information to monitor and analyze use of the Site, Application and Services and for the Site, Application and Services' technical administration, to increase our Site, Application and Services' functionality and user-friendliness, and to better tailor our Site, Application and Services to our visitors' needs. We also use this information to verify that visitors to the Site, Application and Services meet the criteria required to process their requests and to provide you with our Business Matching services.

Cookies & Other Tracking Technologies

We use cookies to help us collect, maintain and use information. A cookie is a small data file that we transfer to your computer's hard disk for record-keeping purposes. We use cookies for two purposes. First, we utilize persistent cookies to save your registration ID and login password for future logins to the Site, Application and Services. Second, we utilize session ID cookies to enable certain features of the Site and Application, to better understand how you interact with the Site and Application and to monitor aggregate usage by Visitors and web traffic routing on the Site, Application and Services. Unlike persistent cookies, session cookies are deleted from your computer when you log off from the Site, Application and Services and then close your browser. You can instruct your browser, by changing its options, to stop accepting cookies or to prompt you before accepting a cookie from the websites you visit. If you do not accept cookies, however, you may not be able to use all portions of the Site and Application or all functionality of the Services. We may also use "pixel tags," "web beacons," "clear GIFs" or similar means (individually or collectively "Pixel Tags") in connection with our services to collect usage, demographic and geographical location data. A Pixel Tag is an electronic image, which is typically a transparent graphic that is placed on a webpage and may be associated with cookies on your hard drive. Pixel Tags allow us to count users who have visited certain pages of the Site and Application, to deliver branded services and to help determine the effectiveness of our Site and Application's services.

Web Beacons / Gifs

We employ a software technology called clear gifs (a.k.a. Web Beacons/Web Bugs), that help us better manage content on our site by informing us what content is effective. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users. In contrast to cookies, which are stored on a user's computer hard drive, clear gifs are embedded invisibly on Web pages and are about the size of the period at the end of this sentence. We do not tie the information gathered by clear gifs to our customers' personally identifiable information.

3rd Party Tracking

The use of cookies and clear gifs by our Customers, technology partners and service providers is not covered by our privacy policy. We do not have access or control over these cookies. Our Customers, technology partners and service providers use trackers to optimize your experience on our site and help them better manage content on our site. We do not tie the information gathered to our Customers' or Users' personally identifiable information.

Behavioral Targeting / Re-Targeting

As part of our Services that we provide to our Members and Customers, we partner with third party ad networks to manage our advertising on other sites. Our ad network partner uses cookies and Web beacons to collect non-personally identifiable information about your activities on this and other Web sites to provide you targeted advertising based upon your interests.

If you wish to not have this information used for the purpose of serving you targeted ads, you may opt-out by clicking here: Please note this does not opt you out of being served advertising. You will continue to receive generic ads. You may also opt out of targeted advertising by visiting:

Mobile Opt-Out

For iOS 7 Users


Information Sharing and Disclosure

We will share your Personal Information with third parties only in the ways that are described in this Privacy Policy.

Public Profiles. When you create an Account and profile page, as part of your "public profile" other Members will be able to view your display name, business interest, city and state and your profile photo ("Required Profile Data"). If you choose to link certain SNSs Accounts with your Account, certain data points like the number of "friends," "contacts," "groups," and/or followers associated with your linked SNS Account ("Required SNS Account Data") will be viewable as part of your public profile and you cannot prevent such Required SNS Account Data from showing up as part of your public profile without unlinking the applicable SNS Account from your Account or by "hiding" your entire profile page by changing your Account "Settings" via the Services. As stated above, you can populate your profile page by linking your Account with certain Third Party Accounts. For example, your social feeds, any friends or followers from your SNS Accounts whose information appears in your profile page, photo and the other online services you use can be viewed by other Members. While your profile information is still available to us, "hiding" your profile page sets your Account to "inactive" and during such time you will not be able to use the Services. Additionally, by default, please note that Members who visit your profile page can (i) contact you (ii) share certain parts of your public profile (including any of your User Content, whether annotated or not) outside of the Services, for example, via email or posting this information on SNSs or Third Party Accounts through use of our Services.

Member Search. As a Member, the Required Profile Data and Required SNS Account Data part of your profile page information is available by default via the Services' search functionality to enable other Member to discover you, and your social networking activities, for example. Members can choose not to show up in search results by hiding their entire profile page by changing their Account "Settings" via the Application. When your profile page is "hidden" your Account becomes inactive during which time you will not be able to use the Services.

Aggregate Information and Non-Identifying Information. We may share aggregated information that includes your Personal Information, Non-Identifying Information and Log Data with third parties for industry analysis and demographic profiling and to deliver targeted advertising to you about other products and services.

Aggregated industry reports. We may use aggregated Customers', Users' and Members' data in order to detect various trends and create industry reports, analyses and marketing materials. Such reports include aggregated statistical data only and can NOT be associated with an individual User.

Service Providers. We may employ third party companies and individuals to facilitate our Services, to provide the Services on our behalf, to perform Site, Application and Services-related services (such as, maintenance services, providing user support, database management, web analytics and improvement of the Site and Application's features) or to assist us in analyzing how our Site, Application and Services are used. These third parties have access to your Personal Information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

Compliance with Laws and Law Enforcement. ConsumerAcquisition cooperates with government and law enforcement officials and private parties to enforce and comply with the law. We will disclose any information about you to government or law enforcement officials or private parties as we, in our sole discretion, believe necessary or appropriate to respond to claims and legal process (including but not limited to subpoenas), to protect the property and rights of ConsumerAcquisition or a third party, to protect the safety of the public or any person, or to prevent or stop activity we may consider to be, or to pose a risk of being, any illegal, unethical or legally actionable activity.

Business Transfers. We may sell, transfer or otherwise share some or all of its assets, including your Personal Information, in connection with a merger, acquisition, reorganization or sale of assets or in the event of bankruptcy. You will be notified via email and/or a prominent notice on our Site of any change in ownership or uses of your Personal Information, as well as any choices you may have regarding your Personal Information.

Service providers. We may engage trusted third-party companies and individuals to facilitate or provide services on our behalf or to perform Site-related services and analysis for the purpose of providing and operating our Services. Such engagement will be only to the extent necessary and we require that such third parties will comply with the principles of this Privacy Policy.

Blog. Our Web site offers a publicly accessible blog. You should be aware that any information you provide in these areas may be read, collected, and used by others who access them. To request removal of your personal information from our blog, contact us at In some cases, we may not be able to remove your personal information, in which case we will let you know if we are unable to do so and why.

Testimonials. We display personal testimonials of satisfied customers on our site in addition to other endorsements. With your consent we may post your testimonial along with your name. If you wish to update or delete your testimonial, you can contact us at

Changing or Deleting Information

All Members may review, update, correct or delete the Personal Information in their Account by updating this information in their "preferences" associated with their Account.

If you completely delete all information in your Account, then your Account may become deactivated. You may email us at with a request that we delete your Personal Information from our database. We will use commercially reasonable efforts to honor your request within one year of receipt. We will retain your information for as long as your Account is active or as needed to provide you services. We may retain an archived copy of your records as required by law or for legitimate business purposes.

Data Retention

ConsumerAcquisition retains collected Customers', Users' and Members' data for a period of up to one (1) year. Processed or aggregated data and reports generated by ConsumerAcquisition may be retained for longer periods.


ConsumerAcquisition is very concerned with safeguarding your information. We employ reasonable physical, technological, and administrative security measures and attempt to ensure they are applicable under the circumstances. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security. Notification

We will make any legally required disclosures of any compromise of the security, confidentiality, or integrity of your unencrypted electronically stored Personal Data (as defined in applicable state statutes on security breach notification) to you via email or conspicuous posting on the Site or Application or via the Services in the most expedient time possible and without unreasonable delay, insofar as consistent with (i) the legitimate needs of law enforcement or (ii) any measures necessary to determine the scope of the breach and restore the reasonable integrity of the data system.


Identity theft and the practice currently known as "phishing" are of great concern to ConsumerAcquisition. Safeguarding information to help protect you from identity theft is a top priority. We do not and will not, at any time, request your credit card information, passwords, or national identification numbers in a non-secure or unsolicited e-mail or telephone communication. For more information about phishing, visit the Federal Trade Commission's website.

Links to Other Sites

Our Site, Application and Services may contain links to other websites and online services. If you choose to visit an advertiser by "clicking on" a banner ad or other type of advertisement, or click on another third party link, you will be directed to that third party's website or online service. The fact that we link to a website, content or present a banner ad or other type of advertisement is not an endorsement, authorization or representation of our affiliation with that third party, nor is it an endorsement of their privacy or information security policies or practices. We do not exercise control over third party websites or services. These other websites or services may place their own cookies or other files on your computer, collect data or solicit Personal Information from you. Other websites and services follow different rules regarding the use or disclosure of the Personal Information you submit to them. We encourage you to read the privacy policies or statements of the other websites and services you use.

Social Media Widgets

Our Site and Application includes "Social Media Features, such as the Facebook Like button and "Widgets", such as the Share this button or interactive mini-programs that run on our Site. These features may collect your IP address, which page you are visiting on our Site, and may set a cookie to enable the feature to function properly. Social Media Features and Widgets are either hosted by a third party or hosted directly on our Site. Your interactions with these features are governed by the privacy policy of the company providing it.

Our Policy Toward Children

The Site, Application and Services are not directed to people under 18. We do not knowingly collect Personal Information from children under 13. If a parent or guardian becomes aware that his or her child has provided us with Personal Information he or she should contact us at . If we become aware that a Member is under the age of 13 and has provided us with Personal Information we will delete such information from our files.

International Transfer

Your information may be transferred to – and maintained on – computers located outside of your state, province, country, or other governmental jurisdiction where the privacy laws may not be as protective as where you live. If you are located outside the United States and choose to provide information to us, ConsumerAcquisition may transfer your Personal Information to the United States and process it there. By submitting any Personal Information to us, you explicitly consent to that transfer. As used in this policy, the terms "using" and "processing" information include using cookies on a computer, subjecting the information to statistical or other analysis and using or handling information in any way, including, but not limited to collecting, storing, evaluating, modifying, deleting, using, combining, disclosing, and transferring information within our organization or among our affiliates within the United States or internationally.

Changes To This Policy

This Privacy Policy may be updated from time to time. We will notify you of any material changes by email (sent to the e-mail address specified in your account) or by means of a notice on this site prior to the change becoming effective. You are advised to consult this policy regularly for any changes.

Contacting Us

If you have any questions about this Privacy Policy, please contact us at or at ConsumerAcquisition LLC, 725 Barleta Court, Livermore, CA 94550.

Enjoy using!